Lauren Dienhoff's profile

HoMie VIP Activation

Finding space for those out of place
An activation for HoMie
A temporary VIP pop-up activation to run throughout Homelessness Week in Melbourne. The activation will aim to educate people about HoMie's essence and encourage a shift in public perception towards homelessness.
Prisms reflect the surrounding environment with each projecting different pieces of stories from people affiliated with HoMie's social impact programs for an aural and contemplative experience.
HoMie's VIP attendees are invited into a private shopping experience and are introduced to their Pathway Alliance Program.
Visual projections of HoMie’s values appear across people's bodies exploring the experience of their belief in ‘wearing your values on your sleeves’.
HoMie VIP Activation
Published:

Project Made For

HoMie VIP Activation

A temporary VIP activation for HoMie to run throughout Homelessness Week.

Published: